Lead Designer : Mark Lacey A smart iOS 11 Human Interface design for displaying commerce catalogues products focused on fashion. The fast loading on ramp welcome screens and shopping profiles help turn customers into members in driving a rewards system, favorite lists and curated suggestions to up-sell each product. Each screen moves the shopper through easy to navigate product screens that are a pleasure to view along with small micro interactions that drive the brands personality. Bold typography and large photos follow best practices in the native Apple iOS design UX. This modern UX/UI is suitable for all E-Commerce and provides both a rapid tool kit for SKETCH and iOX Xcode UI templates.