E-commerce has been on the rise for a while, and although desktop purchases still prevail over mobile sales, advancements in mobile app development will encourage a surge in mobile commerce (or m-commerce) seniority.
The demand for mobile app development in retail is growing every year. More than ever, today’s retail landscape relies on a standard of immediacy. With people spending more time on their smartphones, retailers need to adapt to accommodate the universal shift towards mobile preference. Branching out into the mobile app market is a win-win for retailers. Mobile apps provide retail brands a creative opportunity to give consumers the immediate, personalized shopping experience they prefer. At the same time, retailers can leverage mobile features and in-app analytics to attract, retain, and intuitively understand the purchasing behavior of their customers.
By the end of 2016, m-commerce contributed $22.7 billion to online spending and accounted for nearly 21% of digital commerce revenue in the United States. In the years to come, the mobile percentage of online spending is anticipated to double to an estimated 45% of the U.S. e-commerce market.
Whether it makes sense to modify an existing e-commerce site to be mobile responsive or develop a brand new m-commerce app, it’s crucial for retailers to provide buyers with a more personalized shopping experience.
Read more on how important mobile apps are for retailers and the reasons why: